BNI has been one of my marketing campaigns. I’m not yet a member, but I’ve been honoured to sub for a number of businesses. The meetings in BNI CorkCity Chapter & Cork Phoenix Chapter have been at either 0645 or 1200 in Ambassador Hotel & Jury’s Hotel Cork.
I love the opportunity this gives me to practise the skill of presenting to a room full of business networkers.
The format includes each person making a one-minute presentation in which they get across their business & referrals they’d like others to get for them. Read Ivan Misner if you’d like to know more about BNI and business marketing.
Last Friday, I represented Paul O’Neill form Corcoran Catering Equipment Services.
Paul Allen Automotif Tyre & Service Centre made a presentation that was different. He wrote and read out a poem that told a story about his business. He got great applause for his enterprise: not everyone makes such an effort to make a memorable impression. I went straight up to Paul and asked him if I could publish his poem here. He generously agreed.
I should declare an interest. AutoMotif serviced my car recently. I also bought tyres from them. I was very impressed, but that’s another story… Here’s the poem:
“I was just popping
To the village for shopping
I took my wife’s car
As it wasn’t too far
Little runts in tow
I thought I’d drive slow.
But as I drove along
All singing a song
I heard a big bang
It was a pothole that sang
And then for flips sake
Daddy step on the brake
So I pushed on the pedal
And heard only metal
For they squealed and tore
Yes, the brakes were all wore
I then got the skids
And I feared for the kids
For the tyres were dead
Flip, they must have no thread
Then I got nervous
When was the last service?
The steering was swaying
Time to start praying
For I saw the big truck
And thought oh holy Flip
Next was, the bang on my head
I’d fallen out of the fu king size bed
Then on my face, there did come all the smiles
The car’s been to Automotif, and is good for ten thousand miles.”
AUTOMOTIF TYRE & SERVICE CENTRE
Where your little ditty
Will not be a pity
Now, isn’t that a fine piece of advertising!
Well worth sharing?
