I must improve our presence on-line. MarketingWriteNow.com is not good enough on-line, yet. No longer do I have this vague feeling that things could be better. I’ve found a way to systematically improve. I’ve invested in change…
That’s the bottom line. The background is I’ve joined a group led by Aodan Enright from SmarterEgg. This is a group dedicated to business improvement. We are on a programme: 5 face-to-face workshops, and as much on-line virtual contact as we care to make ourselves in between meetings.
This is where Mitch Joel comes in.
His book “Six Pixels of Separation” is our first text. We’re using this ‘platform’ to start our effort. We’ve never worked together before. We are an inexperienced group of experienced individuals. We need to coalesce around something solid and inspiring. Aodan did the research to find us a starting point.
SmarterEgg is a business that helps other businesses review and think ahead. It works around books, collective reading and good conversation. We’ve all read chapters 1-3 from Mitch, President of Twist Image. My copy is now full of markings, margin notes, highlighted phrases and resolutions to self.
Phrases like: “Me too!”, “WOW!” “Me an authority??” They’re some of my jottings.
My Action Plan…
At the end of chapter 3, the text leaves plenty of space. I’ve written my Action Plan: 13 action points for me to do now. (There’s another SmarterEgg programme for Procrastinators. I’m skipping that one, but it inspires me – like a conscience.)
Write short blogposts: another resolution. I’ll put up my action plan later in a separate post.
Call to action = Isn’t it time you too had a good look at your on-line presence?
[ps: Thank you Kevin Dooley for your image.]
7 Comments
Paul,
Great to have you as part of this group. Delighted to hear that you’ve already got an action plan going. The group will be there to help you make these actions happen.
Mitch’s book is a fine introduction to the opportunities that are opened up by connecting online. I’d recommend it to anyone in business who’s anxious to ‘catch up’ with the developments of the online channel.
Aodan
Hi Paul,
We discussed our action plan at my business’ weekly marketing meeting.
Based on Mitch Joel’s book, we’re doing OK-ish, but it’s given real guidance as to where we can improve. A superb first text for the course.
The most important thing I’ve learned so far is having a proper call to action on the website and the blog. At the moment, we have nothing.
Roger
If your group would like me to take part in a Skype chat or phone call, I would love that… just let me know
… and many thanks for the kind words!
Mitch,
Thank you so much. I’ve told all the others in our #SmarterEgg group about your offer. We’ll think about the best way we can link with you. You can be sure we’ll accept your generosity with delight.
You certainly live your message. I’ll be back to you soon.
Mitch,
We’ve been talking about your great offer. A Skype chat (webcam) with us (SmarterEgg Group) would be terrific. We want to make the best of this opportunity to chat with you.
First a date: how would Tuesday 11 May suit you? We meet at 1845 our time (GMT) until 2100. 45 mins to 1 hour with you would be superb. We are preparing questions around which we can learn.
Alternatively, Tues 18 May? Same time.
When we have a date that suits you & us, we can get our heads focussed on the detail. I must say the whole group is a bit in awe over the direct contact we’ve made with you: living proof of your book in practice. A great example of the value of the internet and how it’s revolutionised assumptions.
I should really email this to you too. Must go look for your address.
I emailed Mitch Joel. He replied and we are trying to find a suitable date for Smarter Egg group to meet with him via live Skype webcam link. The ball is back in our Cork court. Mitch has been ever so encouraging and generous.